As we know software testing is a main part of any software or product. Without testing we can’t say product is completed, as testing plays very important role in the growth of any product. In this post we will discuss about A/B testing, lots of IT geeks are talking about this concept these days.
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. At core, A/B testing exactly what it is sounds like. Suppose we have two versions of same product. We can say one version as A and other as B. To determine which version is better, we have to experimentation both versions simultaneously. At the end, we measure which version was more successful and will choose that version for real world use.
A/B testing is very helpful specially in products e.g we have a product and we want maximum registrations for that product then A/B testing can be valuable source to increase the number of registrations.